Mr Fluffy – Asbestos Marketing and the (Mr. Fluffy) asbestos crisis in Australia

“Retains Effectiveness Forever”

Mr Fluffy refers to a widespread asbestos contamination incident that occurred in the suburbs of Canberra, the capital city of Australia. Two companies, referred to collectively as Mr Fluffy (a nickname coined in the 1990s for Asbestosfluf Insulations, and its successor J&H Insulation, the former run by Canberra businessman Dirk Jansen, the latter owned by a relative of his), imported and installed fibrous, loose-fill amphibole asbestos (in most cases brown amosite, though instances of blue crocidolite have been recorded) as an insulation by blowing the product into roof spaces of homes during the 1960s and 1970s. Additionally, the companies are believed to have sold sacks of asbestos fibre direct to homeowners to insulate their own homes, and other operators may have also used the hazardous material trying to copy Jansen’s business model.

An Australian government survey reveals a quarter of homeowners affected by the ongoing Mr. Fluffy asbestos crisis in Canberra have mental health issues, some as serious as suicide, according to the Canberra Times.

Wikipedia Article to read more